Look of the Week returns in September for some fabulous new fashion ideas! And while the first official day of fall is September 21st, Labor Day marks the beginning of the new season for most of us. Floral prints tend to be associated with summer, and while that has been true in the past, the floral trend continues in Fall/Winter 2010 with a darker turn. Dramatic and bold, the colours are more jewel tones than pastels and also include single colour prints - purple floral on black, orange & yellow paired with brown, or even black & white floral prints. We saw a wide variety of floral on the Fall/Winter 2010 runway - Dolce & Gabbana showed some fabulous black floral prints, edgy London designer Christopher Kane added floral to leather & lace dresses, and reader fav Topshop has a terrific collection of floral items online.Check out the Looks below - from urban city chic to office attire, even a look at funky floral - something for everyone!

If you're looking to update your Fall wardrobe, the most efficient (and versatile!) item this season is the all-occasion gray dress.Gray is shaping up to be one of the hottest new trends for the season, and to get you started, let's take a look at some fresh styles - and help you choose a gray dress for any occasion. For more formal office attire, an elegant slim gray dress amazing (classic pumps all the way!), but once the work day is over, you can add a neat little leather jacket and you're ready for a night out. Weekends and evenings are about being casual & comfortable, so your gray dress of choice should be something more relaxed like the new sweater dresses or slouchy jersey dress (the off-shoulder Halston Heritage jersey sash dress below would be a perfect choice!). But you can also be feminine and sassy, while still remaining casual.. ruffle accents or applique adds a neat bit of drama. The Manoush Winter Fru Fru dress hits the spot here (from ASOS below).

As regular readers know, camel is one of the hottest trends for the new fall season - and while the color flatters every skin tone, sometimes it's fun to add a trend to your wardrobe without a full commitment to a new color. And that's where handbags come in!Lucky for us, handbag shapes don't change too dramatically each season, but this season has definitely seen a return to retro. We can thank the success of 'Mad Men' for that - Marc Jacobs presented a collection for Louis Vuitton with billowing skirts, and snappy little handbags that reminded us of a very cool Grace Kelly, or Betty Draper! So if you're looking for a new style, choose a square shape with high gloss smooth leather, and keep the hardware to a minimum (an elegant clasp or handle detail). Shown here: Chloe Darla, a new season offering.For the more boho girl, dont forget about fringe, it is still a hot trend - it has a more casual vibe, and looks great as an accent on cross-body messenger bags. Check out the delightful Alex Mini from Linea Pelle below, available online at Shopbop. And the price is right at $295.